Short answer
There is no single price for “Grok 4.” For consumer access, xAI’s The X Subscription lists plans from Free ($0/month) to Ultra ($200/month); Premium is $30/month and includes access to the “latest Grok models.” xAI’s plan description does not promise access to a specific API model ID or say that subscribers can select grok-4.7 in the consumer app. For production API use, xAI bills per million tokens, and the price depends on the exact model ID and request length.
xAI says The X Subscription is available to new customers; existing SuperGrok, Cursor, and X Premium subscribers can keep their current plan or switch. The old API ID grok-4-0709 was retired on May 15, 2026. xAI says requests using that ID now redirect to grok-4.3 and are billed at grok-4.3 rates. Check the current model ID and rate card before deploying; “Grok 4” is not one flat price.
Subscription pricing and model access
For new customers, xAI lists these monthly prices for The X Subscription in U.S. dollars:
| Plan | Monthly price | What the plan page says about Grok |
|---|---|---|
| Free | $0 | Limited AI usage |
| Plus | $8 | Shared AI usage pool; Grok API access is listed as a feature |
| Premium | $30 | Includes access to the latest Grok models |
| Super | $100 | Higher usage than Premium |
| Ultra | $200 | Highest individual usage tier listed |
The plan page describes Premium’s access as “Latest Grok models,” but does not specifically promise a selectable grok-4.7 model in the consumer app. Also keep subscription usage separate from production API costs: xAI describes API usage as billed separately at API list prices, through top-ups, rather than drawing on the subscription’s shared usage pool. Existing subscribers who have not switched remain under their current plan’s billing terms. Confirm the model access and billing details shown for your account and intended API route before committing. (xAI announcement of The X Subscription; subscription pricing documentation)
API prices for the model IDs people may mean by “Grok 4”
xAI’s API pricing documentation lists these global text-model rates in U.S. dollars per 1 million tokens:
| API model ID | Input | Cached input | Output | Long-context rates (input / cached / output) |
|---|---|---|---|---|
grok-4.3 |
$1.25 | $0.20 | $2.50 | $2.50 / $0.40 / $5.00 |
grok-4.7 |
$2.00 | $0.50 | $6.00 | $4.00 / $1.00 / $12.00 |
For these models, xAI says long-context pricing applies when the prompt reaches 200,000 tokens. At that threshold, the long-context rates apply to all tokens in the request, not only tokens above 200,000. The listed context capacities are different from the billing threshold: grok-4.3 has a 1-million-token context window, but a request can fit within that window and still incur the higher rate.
The legacy ID grok-4-0709 is not a separate current price option in xAI’s retirement documentation: it redirects to grok-4.3. xAI states that redirected requests are charged at grok-4.3 rates. For a new integration, use an explicit current model ID rather than relying on the legacy alias. (xAI API pricing; model retirement notice; Grok 4.3 model details)
A simple API cost example
At the listed global grok-4.7 rates, 10 separate requests with 100,000 input tokens and 10,000 output tokens each would total $2.60: 1 million input tokens at $2 per million ($2.00), plus 100,000 output tokens at $6 per million ($0.60). Each prompt is below the reported 200,000-token threshold. This estimate assumes uncached input, standard processing, no tools or other fees, and the global endpoint; it is an illustration, not a quote.
What to check when budgeting production use
Before estimating a bill, identify the API model ID, expected input and output token totals, and whether any individual prompt may reach the 200,000-token long-context threshold. Also account for cached input if relevant and any tools or processing options your application will use. The xAI documentation says its U.S. regional endpoint currently serves grok-4.7 and grok-4.6, and token usage on that endpoint costs 10% more than on the global endpoint. Do not apply that reported endpoint premium to grok-4.3; it is not listed as supported on the U.S. endpoint. (xAI regional endpoint documentation)
Bottom line: If you mean consumer access to Grok, xAI lists The X Subscription’s Premium plan at $30/month for access to its latest Grok models, but does not name a specific selectable model in that plan description. If you mean the legacy API ID grok-4-0709, xAI says it redirects to grok-4.3, listed at $1.25 per million input tokens and $2.50 per million output tokens below the long-context threshold, with higher rates at that threshold. For grok-4.7, the listed global rates are $2 input and $6 output per million tokens below the threshold. API use is billed separately from the subscription pool. Check the exact model and current rate card before production use.
Sources
Introducing The X Subscription — xAI
The X Subscription Pricing — xAI Docs