Short answer
Google announced Veo 3 at $0.40 per second for the Gemini API on September 8, 2025. At that announced rate, eight billable seconds would equal $3.20. Treat that as a historical price and an arithmetic example—not a verified quote for a new production deployment today. (Google’s announcement)
Google Cloud’s model documentation lists veo-3.0-generate-001 as a discontinued endpoint, recommends migrating to veo-3.1-generate-001, and gives June 30, 2026 as the Cloud retirement date. The same documentation says a Cloud retirement date does not necessarily mean the model is unavailable through the separate Gemini API. The material reviewed here does not establish whether the original Veo 3 remains available through that API or whether its historical $0.40-per-second rate still applies. (Google Cloud’s Veo 3 documentation)
For a documented production alternative, Google lists Veo 3.1 (veo-3.1-generate-001) as generally available on Gemini Enterprise Agent Platform. Its model page lists fixed quota and Provisioned Throughput as supported consumption options, and pay-as-you-go as unsupported. I could not confirm an applicable current dollar rate or billing basis for those options, so this is not enough to calculate a production budget. (Google Cloud’s Veo 3.1 documentation)
Veo prices are not interchangeable
| Offering | Price evidence | What it applies to |
|---|---|---|
| Original Veo 3 | $0.40 per second | Google’s September 2025 Gemini API announcement; historical, with current Gemini API availability and pricing unconfirmed here. |
| Veo 3 Fast | $0.15 per second | The same historical announcement, for the Fast variant—not standard Veo 3. |
| Veo 3 Fast on Vertex AI | $0.100 per second of video output | A CloudPrice third-party listing for vertex_ai/veo-3.0-fast-generate-001; not standard Veo 3, and the listing has conflicting status labels. |
| Veo 3.1 on Magic Hour | 96–144 credits per second | A Magic Hour platform-specific rate, depending on resolution and audio; the captured page gives no dollar conversion. |
These figures refer to different model versions, providers, and billing units. Neither third-party listing establishes a current price for standard Veo 3 or for Google’s current production offering.
What should production teams budget?
The $3.20 example is simply eight billable seconds multiplied by Google’s historically announced $0.40-per-second rate. It is not a guarantee that an eight-second request or generation attempt on a current route will cost that amount; the reviewed material does not establish current billing-event, rounding, or failed-generation rules for the original Veo 3 API.
For Google Cloud, the documented replacement is veo-3.1-generate-001. Google lists fixed quota and Provisioned Throughput as its supported consumption options and does not list pay-as-you-go for this model. Because I could not confirm the applicable current rate and billing terms, contact Google Cloud or check the pricing terms for your project before committing to a production estimate. (Model documentation; Google Cloud pricing)
The Gemini API is a separate route from Google Cloud’s model endpoint. Google’s developer documentation says the listed Veo 3.1 preview model IDs were shut down on October 22, 2026, and points users toward Gemini Omni Flash or GA models on Gemini Enterprise Agent Platform. That notice concerns those Veo 3.1 preview IDs; it does not resolve whether the original Veo 3 Gemini API model remains available. (Google AI for Developers)
Consumer subscriptions are another separate access route, not an API rate. Google’s plan page describes video-generation models as a plan benefit, but that does not establish a dedicated per-video Veo price or a guaranteed generation allowance. (Google AI plans)
Bottom line: The historical answer is $0.40 per second for Veo 3, or $3.20 for eight billable seconds at that announced rate. For a current production budget, the original Veo 3 Cloud endpoint is listed as retired; whether the original model remains available through the Gemini API is unresolved here. Google documents Veo 3.1 as a Cloud replacement, but the applicable current production price was not established. Confirm the model, route, rate, and billing terms before estimating spend.
Sources
Veo 3 and Veo 3 Fast – new pricing, new configurations and better resolution
Veo 3 | Gemini Enterprise Agent Platform
Veo 3.1 | Gemini Enterprise Agent Platform
Agent Platform Pricing | Google Cloud
Generate videos with Veo 3.1 in Gemini API
Veo 3 Fast pricing & specs — Google | CloudPrice